crowdsourcing
We now find ourselves in a modern-day gift economy, where sharing ideas has the potential to transform any project into something stronger and more successful. But this doesn’t mean open innovation and problem solving are free – intellect, man hours and funding can’t be forgotten. And for any co-created activity to truly work, group objectives must equal personal intentions. This progressive approach has also encouraged crowdfunding, where donors, sponsors and investors pool resources through online contributions.
