display advertising
The premise behind traditional advertising disintegrated years ago. Why’s that? Because pretty much everyone has come to the same conclusion: it’s intrusive, annoying and a royal waste of time. But thanks to savvy internet marketeers, we’re now plagued with banner ads and interstitial videos. Are they effective? Do they attract traffic or clutter UX? There’s no real consensus, but one thing’s certain – regardless of where they appear, digital ads are a vital (and often lone) revenue stream for many apps and websites. And while standardisation, exchange programmes and rich media may have made them a bit less unattractive for advertisers and audiences, the whole approach still feels like little more than a modernised throwback to an outdated ad strategy.
