jargon

What would this index be without a list of the tech and ad industries’ lamest buzzwords? Incomplete, obviously. Plus we couldn’t think of anything else starting with the letter J. So here's a quick rundown of our most hated twiddle-twaddle, in no particular order:

- form factor
- synergize
- culture-jacking
- mocial
- leapfrog
- best-of-breed
- gamification
- storydoing
- ninja
- granularity
- solution
- evangelist
- phygital
- stickiness
- the big idea
- freemium
- BYOD
- passionista
- will.i.am

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Ladies and gentlemen, we bring you our favourite peddler of nonsense: will.i.am.
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