m-commerce

Just to be clear: doing e-commerce on a phone is NOT m-commerce. So what is it? Written as a math equation, it looks like this:

geo-everything* (retail + payments + time) = m-commerce

It’s where shopping, money and advertising intersect, through proximity and a one-time authentication process. And with an unprecedented potential for growth and revenue generation, there’s no telling where it might lead us. We're on a journey, and our phones will take us geo-everywhere.

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Tesco’s new virtual grocery store lets people quickly shop for products by scanning and paying on their phone. Their order is then delivered to their home at a set time.
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