personal ecosystem

As the so-called ‘living services’ of our connected existence, smart accessories and wearable technology are designed to help us get healthier, live longer and make better decisions. The impending switch from branded environments to personal ecosystems means our choices can spring from real needs rather than manufactured wants. And the mundane tasks that once took up so much of our time will gradually be forgotten.

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Nike+ was created around personal fitness. A whole range of products, from iPhone apps to smart trainers, connect to a central system that maps out your activity levels.
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