QR codes
There’s a time and a place for almost everything. But we’re struggling to see the benefit of QR codes. After emerging out of the Japanese car industry, they’ve crept into every corner of packaging and advertising. Who actually uses them? Are they just a short-lived trend? Do they really translate into conversions? Maybe we’re missing something, but one thing's for sure: QR readers aren't native, and that makes using them feel like a chore.
