user experience
To say human-machine interaction has come a long way since the Industrial Revolution would be a bit of an understatement. But perhaps less obvious to note is how an initial fixation on ergonomics and production has only recently shifted towards a strategic emphasis on functionality. And this transition – to the more task-based tech of our computer age – is defined by a single concept: simplicity. It’s why we now champion the preeminence of the user, and not just in relation to the particulars of content, interaction design and information architecture. Technologists and designers strive to penetrate the user’s innermost feelings – the emotions, attitudes and perceptions that define their environment and hide beneath the circumstances of usage. Why? Because positive experiences are the foundation of brand loyalty.
